Perhaps as you’ve searched around the Internet and sites like ChurchMarketingOnline.com you’ve seen the term SEO. SEO is Search Engine Optimization. Search Engine Optimization (SEO) is the process of setting up your site so that search engines can read and understand your website. Guest Posting Because search engines are not very good at guessing, SEO is done in order to tell them exactly what they need to or want to know. Read more now on Chris M. Walker SuperstarSEO

SEO’s goal is to improve your website’s ranking in search engines, and to bring more traffic to your site. A website that is optimized can attract 2 to 3 or 10 times more visitors than a website that is not optimized. Understanding SEO can be the difference between a successful website and a failure.

Keywords:

Keywords or keyword phrases are the primary way to optimize search engine results. (A keyword/keyword-phrase is a phrase or word that people use in search engines.) When you perform search engine optimization with a keyword in mind, you tell the search engines you want your website to be listed when someone searches for that word or phrase. If you are a pastor of a church located in Hoboken NJ, then you want the website for your church to appear when someone searches “churches in Hoboken NJ”. As part of your marketing strategy, you’d perform SEO on the website to target “Churches In Hoboken, NJ”.

Learn More about Keywords

The most important aspect of Search Engine Optimization is choosing the right keywords. SEO is all about targeting keywords. Two key properties are important to consider when choosing a keyword: popularity (how many people are searching for that keyword) and competition. It’s important to optimize your site for the most competitive keywords. However, it can be difficult to choose keywords. It doesn’t matter if you think that a certain keyword is popular. My experience has shown that people tend to be wrong about their gut feelings when it comes to keywords. If you have a good gut feeling about a keyword, but the competition for that keyword is high, then your website will not rank well, even with SEO. It’s important to conduct keyword research before optimizing your site.